Xuxa: The Mega-Marketing of Gender, Race, and Modernity
1993 BOOK BY AMELIA SIMPSON
Xuxa: The Mega-Marketing of Gender, Race, and Modernity is a book by Amelia Simpson written in 1993. Xuxa, a woman whose career spanned many avenues, is an icon to many Brazilians due to her portrayal as the epitome of Brazilianness (brazilidade).